Wednesday, September 2, 2009

TRUTH IN ADVERTISING?

I recently found out that BELO medical group sued Glutamax some months ago; the grounds? “truth in advertising”. Apparently, Jinky Oda’s picture on that billboard is too white compared to her real complexion. I haven’t met Jinky Oda but I saw some of her pictures. I have to agree, the picture on that billboard was a bit too white than what is real; however, the fact still remains that Glutamax did make her complexion lighter.

Jinky and I have common friends, and aside from being an endorser for Glutamax, she is an advocate for healthy living. She told her friends that she stands by Glutamax and the doctors of YSA who made her skin a hundred times better and lighter than before. They are better unlike some endorsers who claim they use the products they endorse, but in reality, they are already blessed with close to perfect skin to begin with. Some of them have had some sort of medical procedure from a dermatologist.

LEFT: JINKY ODA NOW UPPER RIGHT: JINKY ODA BEFORE LOWER RIGHT: JINKY ODA BILLBOARD PICTURE


Belo did sue Glutamax for a purpose. They wanted truth in advertising, but then again, let us check Belo’s current advertisements and endorsers shall we.


Piolo Pascual for BELO body


Bea Alonzo for Belo Body


Okay, so what is wrong with the endorsers? Nothing! They are just to die for! However, let me just point out that these celebrities are beautiful in the first place. Take Piolo Pascual, even before he was Belo’s endorser, he already has a body to die for. Now, Belo Medical Group is actually claiming that they are responsible for Piolo’s body?!

Even when he was still a That’s Entertainment starlet, he was already lifting weights and going on diets. This was even before he was Piolo Pascual. I think he had another name back then, I’m just not sure. When he released his first movie as a leading man “Lagarista,” he was all already yummy!

As for Bea Alonzo, she was naturally skinny even when she was still a kid. She was never fat or chubby! As a matter of fact, I could remember this one time when I was watching a talk show, one of the host recalls when she chatted with Bea and asked her about her diet for a film she was making. Bea said that she eats nothing but boiled bananas (Nilagang Saging) and water. I don’t recall the host saying that a part of Bea’s preparation was going to Belo to get liposuction.

The point here is simple, Belo sued Glutamax because of a photo that was printed lighter than what is real. But the endorser stands by the brand and product! Belo doesn’t do what they preach. They hire beautiful celebrities as endorsers and they take credit for their hard work bodies and naturally beautiful skin.

2 comments:

[G] said...

I may not agree with people who want to be "white" but I respect their decision to change/enhance the colour of their skin. I can't believe that Belo would sue another company for false advertisement when in fact they are already using inherently "beautiful" models to promote their products and services. How can you transmogrify somebody who doesn't need any enhancement anyway? That is false advertisement, isn't it?

Anonymous said...

Teka, hindi pa rin pala ganun kaputi si Jinky Oda! From Ebony to Ivory? More like from Coffee to caramel. She was not that black to begin with either. Ang laki naman talaga ng difference nung tunay sa after pic sa poster. Hindi na ako bibili ng glutamax!